One of my main accounts at Riverworks has been Flexabed, manufacturer of adjustable beds for 50 years. During our years of professional collaboration, I’ve worked with these fine folks to create promotional images, videos, product copy, social media posts, and trade show materials.
These images are from a photo shoot we did at Oakleaf Cottage in Trenton, Georgia, the beds fitting in beautifully with the environment styled by Cris Angston. Our goal was to portray a variety of scenarios for which Flexabed products make a perfect fit — from the affluent couple enjoying the convenience of a king-sized adjustable bed to the senior who finds the hospital bed-like functionality useful while interacting with her home caregiver.
Among the key features of the product are simple-to-use wired or wireless remote controls and the fact that these beds can fit right in with the rest of the surroundings in the home.
Capturing the natural light was critical on this photo shoot so the viewer could imagine their own Flexabed adjustable bed in their home.
I write twice-a-month blogs detailing the health and aesthetic benefits of adjustable beds that fit in with a home or assisted living environment. Before researching it, I didn’t know the extent to which motorized beds can help to alleviate conditions as varied as lower back pain, sleep apnea, and arthritis.
When dealing with any premium product, it is essential to provide incentives to remove barriers to acquiring one. Flexabed taught me a lot about promoting high-quality brands to specialized niche audiences of consumers.
My images have appeared in their catalog and promotional advertising.
And featured prominently on their trade booth display at a medical equipment supplier show, where I also did some competitive intelligence on the marketplace.
In celebration of a half-century in the manufacturing business, I’ve also visited their factory in LaFayette, Ga., to document how these beds are made.
If you are in the market for an adjustable bed, please do yourself a favor and check out the fine folks at Flexabed.