I want to welcome all of the out-of-town guests to my hometown. We appreciate you visiting to celebrate our hometown boys, their music and the small southern community from which we are rooted.
There are lots of fun activities planned this week, including:
- Teddy Gentry’s Singing with the Stars is Thursday, June 20 at Northeast Alabama Community College.
- Jeff Cook’s Fan Daze is Friday, June 21 at the DeKalb Theatre in Fort Payne.
- The Fan Appreciation Weekend Show is Saturday, June 22, at the Alabama Band Fan Club.
- Randy’s Fandemonium at the Farm is Sunday, June 23.
Crisis communications planning is all about anticipating the things that keep you awake in the middle of the night. Like the lifeboats on a cruise ship, it’s a tool you may hope you never have to use – but one that can salvage your organization in the toughest of situations.
An unexpected public relations crisis can strike even the best-managed businesses, large or small. These can be recalls of dangerous or contaminated products, a civil product liability lawsuit, or some other unforeseen disaster that may hurt sales, the bottom line, and/or reflect badly on a company’s image.
Your best bet in these instances is to defuse problems and resolve them favorably with an honest, vigorous damage control effort that converts the public into allies and paves the foundation for rebuilding the public perception of your brand. A Crisis Communications Plan lies at the core of such a public relations effort. Stiefel Creative can help you weather the storm.
Let get real for a second.
Unless you are moving millions of units of whatever you sell, your small business may not need to employ a full-time marketing person on staff. If you don’t aspire to grow your brand, you may be perfectly fine right where you are.
Let’s hope your competition feels the same.
Stiefel Creative is a digital marketing consultancy for companies that DO want to grow their customer base by raising awareness and creating opportunities for people to buy.
Don’t let anyone fool you by suggesting that you can’t compete against the big corporate brands. They are Goliath, you are David and we are your stone.
Stiefel Creative offers branding and content creation services as needed or on a monthly retainer basis for small business clients.
Here are a few ways…