Steven StiefelSteven Stiefel
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    • PHOTOGRAPHY
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      • Influencer Marketing Program
      • Reporting and Quality Assurance
  • Blog
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      • Influencer Development
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2020
Dec
31
Goodbye 2010s, Hello 2020s
  • Posted By : sstiefel/
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  • Under : Personal

When I reflect on the 2010s, I recall a decade of feeling helpless in the face of tragedy and reacting with anger and determination to regain some control.

Face it, the 2010s sucked. But especially sucked for me in particular.

  • The company I worked for was sold to another company that laid me off at the end of 2012.
  • Unable to find work, I assumed thousands of dollars of student loan debt to further my education in 2013.
  • My brother died in May 2014.
  • I was diagnosed with Sleep Apnea and started having to use a CPAP machine in 2016.
  • My wife left me and filed for divorce in 2010, triggering years of loneliness, animosity, and legal battles.
  • After the divorce, I was left with a house full of clutter and had to throw things away. I had accumulated items since 2001, had items from my Chattanooga apartment, items from my closed studio. Then my sister moved in. This meant throwing away or giving away so many things to which I had sentimental attachments.
  • The global war on terror really hit home when five men were shot and killed by a man just down the road from the office where I was working in Chattanooga.
  • My friend Don and a very nice lady I was dating named Dawn both died of cancer in 2017.
  • Once my coworkers found out I was turning 50, they began treating me differently. They presumed I was much younger.
  • This year was a particularly hellish way to bookend a miserable decade. Sickness, financial and professional struggles, a family crisis that left me feeling helpless.

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Dec
19
Review: ‘The Rise of Skywalker’
  • Posted By : sstiefel/
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  • Under : Entertainment

I just finished “The Rise of Skywalker” and the little boy who fell in love with these movies 42 years ago is happy with the way it ended.

No spoilers, except to say that some characters don’t make it, and there’s a major plot twist. Duh.

Maybe you should stop reading if you want to go into it with your own fresh take.

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crisis communications planning
Dec
17
4 Ways to Improve Your Chances of Media Coverage
  • Posted By : sstiefel/
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  • Under : Writing

4 Ways to Improve Your Chances of Media Coverage

press releases that get picked up by mediaPress releases exist because you want coverage from news sources that can equate to thousands of dollars in media attention that you’d otherwise have to pay for in the form of advertising.

Because I now earn a portion of my living from gathering and curating the news in my community, I encourage everyone to subscribe to and buy ad spots that keep the lights on and the printing press rolling.

Take this blog as my suggestion of ways to supplement your paid advertising with pitching content of newsworthy value to earn that free space or air-time.

Reporters and editors always look for great stories to tell. Emphasis on the word “great” so we typically have enough discretion to ignore a story pitch if it lacks news value on its face.

Additionally, coverage increases visibility that builds authority and credibility, positioning you as an expert source in your lane. A well-told story from an efficiently delivered pitch creates loyalty and trust with both your current and prospective customers/stakeholders that translates into lasting relationships

Read on for tips that will help your organization thrive from news coverage.
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Steven Stiefel
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    • Loving my new mirrorless digital camera
    • Star Wars movies ranked favorite to least favorite…
    • Christmas in Dixie
    • The Echoes of HIV/AIDS in COVID Days
    • The Next Chapter Begins
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