Alabama Marketing Companies

STEVEN STIEFEL | STIEFEL CREATIVE

Our Marketing and Branding Services help your group thrive.

Content marketing

To reach your targeted audience online in order to attract attention and generate leads, expand your customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users, we help you create and distribute valuable information to consumers via content such as:

Video
White papers
E-books
Infographics
Email newsletters
Case studies
Podcasts
How-to guides
Question and answer articles
Blogs

Content marketing attracts prospects and transforms them into customers by creating and sharing valuable free content. This does not involve direct sales. Rather, it builds trust and rapport with the audience.

It is a great strategy for:
• Companies seeking to create sustainable brand loyalty and a willingness for consumers to purchase products from them in the future.
• Brands seeking to establish specialized knowledge and authority within their niche to influence their positioning as experts within their industry.
• Small businesses hoping to build email subscriber lists with incentivized downloads.
• Small businesses using content to generate leads for the sales team to follow up on.
• Companies wanting to build online authority to improve their organic search engine ranking.

Branding

A service for:

Small businesses needing to focus and build brand awareness for increased market share.
Companies seeking advice on the best tone and voice to use in marketing materials.
Businesses wanting to create customer profiles for salespeople to better understand their clients.
Inventors and investors preparing to launch a new product or service to the marketplace.
Entrepreneurs wanting to refine the “personality” of their new businesses.

We help you to identify key opportunities, threats, weaknesses and strengths, set objectives and develop an action plan to achieve marketing goals. Without a distinct value proposition, consumers do not develop brand preference or associations, and instead purchase purely based on price. Effective marketing communication increases brand equity to develop a strong, unique identity that allows the brand to be positioned separate from its competition. The initial step to achieve a marketing strategy is to identify the market target and build up a plan that the business can implement.

Pricing & details: $45/hour. Time driving to & from the location of the event is charged, along with standard mileage of 54.5 cents per mile driven for business purposes.

Search Engine Optimization

SEO is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes the purchase of paid placement. Optimizing a website may involve editing its content, adding content, modifying HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. These visitors can then be converted into customers for…

Companies wanting to rank higher in the search engine results page (SERP).
Small businesses wanting to provide the most concise information about their products and services to potential customers.
Businesses who want to convert additional site visitors into customers.

Reputation Management

Online reputation management focuses on the management of product and service search results within the digital space.

Reputation management is also about managing public perception of the brand out-side the digital sphere.

Reputation management can include social responsibility, media visibility, press releases in print media and sponsorship amongst related tools.

We monitor the web for mentions of your brand, plus respond to reviews on third-party directory websites like TripAdvisor, Yelp, and Google Reviews.

Who is this service intended for?

Companies who want to make sure negative mentions on the Internet do not go without being responded to and/or, when appropriate, marked for removal.
Brands that want to engage their customers and get customer feedback to try to solve problems before they damage the individual’s or brand’s reputation.
Anyone who wants to bury unflattering Google search results after an arrest or scandal by generating newer content for search engines to list.

We can’t guarantee that unflattering mentions will vanish, but they won’t go without a response.

Crisis Communications

A business must be able to respond promptly, accurately and confidently during an emergency in the hours and days that follow. Crisis communication plans are for:

Manufacturers who store or transport and use hazardous materials on-site as part of their normal operations.
Organizations vulnerable to controversy from unwanted media attention.
Shareholders concerned about continuity planning and risk mitigation.

Pricing & details: $45/hour with a 2-hour minimum. Time driving to & from the location of the event is charged, along with standard mileage of 54.5 cents per mile driven for business purposes.

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Branding Promotions

Contests and document downloads can be a powerful way of generating emails for a database and coordinating with social media messaging optimizes such campaigns.

Who is this for?

Brands that need to build up or replenish a database of email addresses for permission-based marketing campaigns like email newsletters.
Companies that want to find partners for cross-promotion and cost-sharing on campaigns.
Small business seeking ways to boost brand awareness.

Pricing & details: $45/hour. Includes set-up of social media and ad campaigns, creating proposed posts,

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Online Advertising

Online advertising delivers a clear and consistent message to target audiences. It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Also, they are much more expensive and you can’t control your own budget and spend. You wouldn’t know the source of the leads coming from these media, unless your customer chooses to divulge it.

Google Ads, on the other hand, would tell you exactly what happened with the campaign. You would know: