Wanting to persuade a customer to choose your hotel or wedding venue? Buy your home? Rent your space? Steven Stiefel is a Google Trusted Photographer who can capture the essence of a space for your Google My Business, website, brochure, and more. This service is great for:
- Real Estate Listings
- Corportate Housing/Airbnb/VRBO locations
- Hotels and Motels
- Tourist Attractions
Lifestyle Action Shots
Illustrate how your product was designed for use. For example, model Kristen demonstrates how a client’s brand of yoga clothing fits her while she is performing yoga positions. The same principle applies to any product that is enhanced by a visual explanation of proper use and function to highlight benefits and value. Use as a sales tool on your eCommerce site, Amazon, Ebay, Etsy, catalog, brochures, and more.
Some possible applications include:
- Travel & Leisure
- Beauty & Wellness
- Entertainment Properties
We have more choices than ever about what and where to eat. When researching where to have dinner, appetizing photos can provoke desire that manifests in anticipation and lead to reservations or orders placed for delivery. Share a photo of your daily special or craft cocktails on your Facebook page. Convey the sensory aspects of your dining experience, even if you are confined to a two-dimensional screen of pixels!
Sometimes you need to show how your product works by sharing the impact of its use. This dramatic example was used in promotional materials for a fitness trainer who sells nutritional supplements. In a consumer marketplace where people want to look and feel their best, such usage of imagery and copywriting can be highly effective. With so many scams out there, establishing credibility is critical to persuasion. The same principle applies to carpentry services, earth moving equipment rentals, painters, and more.
Sometimes the product is a person. And just like a food product or a piece of land, the photography needs to convey the qualities that make an offering unique. Perhaps you are a performer wanting to book more gigs, a businessperson needing to establish credibility, a politician seeking to appear competent and empathetic, or a spokesperson for an organization. We’ll make you look great!
Sometimes you need more than a simple, straightforward capture of the product. Adding graphics and messaging with compelling calls to action can make a big difference when advertising, promoting on websites.
Stiefel Creative can also help when you need to capture assets or processes for future reference. We help companies create a visual record of things and places to aid in insurance claims. We create guides for training employees as protection against turnover and to facilitate the opening of additional production lines.
Product imagery combines with signage, decor and ambiance to give retail spaces a defining vibe. Premium brands use photography to quickly establish who their brand targets and what buying their product “says” about the consumer. But here’s a secret: You don’t have to be a big corporate brand to have access to creative resource. You can style your online or brick-and-mortar store to strike a tone and make a statement at a price that’s affordable for small and emerging brands.