I want to welcome all of the out-of-town guests to my hometown. We appreciate you visiting to celebrate our hometown boys, their music and the small southern community from which we are rooted.
There are lots of fun activities planned this week, including:
- Teddy Gentry’s Singing with the Stars is Thursday, June 20 at Northeast Alabama Community College.
- Jeff Cook’s Fan Daze is Friday, June 21 at the DeKalb Theatre in Fort Payne.
- The Fan Appreciation Weekend Show is Saturday, June 22, at the Alabama Band Fan Club.
- Randy’s Fandemonium at the Farm is Sunday, June 23.
Crisis communications planning is all about anticipating the things that keep you awake in the middle of the night. Like the lifeboats on a cruise ship, it’s a tool you may hope you never have to use – but one that can salvage your organization in the toughest of situations.
An unexpected public relations crisis can strike even the best-managed businesses, large or small. These can be recalls of dangerous or contaminated products, a civil product liability lawsuit, or some other unforeseen disaster that may hurt sales, the bottom line, and/or reflect badly on a company’s image.
Your best bet in these instances is to defuse problems and resolve them favorably with an honest, vigorous damage control effort that converts the public into allies and paves the foundation for rebuilding the public perception of your brand. A Crisis Communications Plan lies at the core of such a public relations effort. Stiefel Creative can help you weather the storm.
Let get real for a second.
Unless you are moving millions of units of whatever you sell, your small business may not need to employ a full-time marketing person on staff. If you don’t aspire to grow your brand, you may be perfectly fine right where you are.
Let’s hope your competition feels the same.
Stiefel Creative is a digital marketing consultancy for companies that DO want to grow their customer base by raising awareness and creating opportunities for people to buy.
Don’t let anyone fool you by suggesting that you can’t compete against the big corporate brands. They are Goliath, you are David and we are your stone.
Stiefel Creative offers branding and content creation services as needed or on a monthly retainer basis for small business clients.
Here are a few ways…
It has been extremely gratifying to witness my photography gain a tremendous amount of exposure in the publicity campaign to promote a new photography book by my friend and mentor John Alexander Dersham.
The latest is this use of my portrait of John with his large format camera on the cover of Alabama Living magazine, the publication of electric cooperatives. They’ve featured my work several times in the past when I did freelance work for them, but this one is really special because I love knowing that some people may be inspired to purchase John’s book, “My Alabama John Dersham Photographs a State.”
I love photography books. Nothing against the books that are mostly text, but a book that exists entirely to serve as a picture gallery exploring specific themes is so delightful to me. I am proud to add Photographer John Dersham’s new photo book to my collection.
My Alabama: John Dersham Photographs a State – May 15, 2019 by John Dersham (Author), Bo Jackson (Foreword)
This beautiful hardcover book highlights the beauty of my home state at a time when it sorely needs some good publicity. John told me he spent four years putting the book together, and the effort certainly shows in this spellbinding collection of landscapes in all four seasons, reflecting the diversity of Alabama as it celebrates its 200th Anniversary of statehood.
Happy Star Wars Day! May the Fourth Be With You…
I’m relaxing at home in Fort Payne after a week that included having surgery and closing a chapter in my own story.
I guess you could say I am a bit like Luke Skywalker collapsed in the snow of Hoth. I’ve removed myself from a dire situation after listening to my intuition, now I’m physically strained as my body mends from a stressful event. That voice is guiding me about what to do next, same as Obi Wan appeared to Luke as an apparition in the blizzard with instructions to incite the challenges that will propel our heroes on their next adventure and lead to sacrifice and growth.
Although I am primarily known for still photography, my love of the moving image continues to drive me. Despite extensive experience creating videos, I hesitate to brand myself too strongly as an expert at video. To me, if you call yourself that, you better be ready to deliver whatever a client can throw at you.
I’ve regularly used non-linear editing systems like Adobe Premiere Pro, Final Cut Pro, and Sony Vegas to splice imported video to create clips for YouTube or social media posts.
When I was a kid, I idolized filmmaker Steven Spielberg and wanted to become a film director. Life threw other circumstances my way, and after studying Mass Communications at Auburn University, I became a journalist/photographer/marketer who gets to do video as part of my jobs.
“I’m a traveler of both time and space, to be where I have been…”
– Led Zeppelin, “Kashmir”
Well, sort of a “time traveler”. My job is a straight 45-minute drive from my house in Alabama on a good day with no traffic issues and driving the speed limit. I leave at 6:30 am and usually arrive just before 8:30.
No, I’m not that slow poke you curse as you pass me on the Interstate. Like a lot of people living in North Alabama, I have to drive a bit to get to work, which means passing through the top Northwest corner of Georgia and into the city of Chattanooga, which is located in South Central Tennessee.
It sounds more impressive when I tell people my commute takes me through 3 states.
Below are several of the spaces created by Cris Angsten, who offers interior decorating services in the Chattanooga Tennessee area and specializes in helping her clients find their style. These include the StoneFort Inn and Terra Mae Restaurant of Chattanooga (now remodeled as the Dwell Hotel and Matilda Midnight following sale to a new owner, Dancing Bear Appalachian Bistro in Townsend TN, and Oakleaf Cottage in Trenton GA.