4 Ways to Improve Your Chances of Media Coverage
Because I now earn a portion of my living from gathering and curating the news in my community, I encourage everyone to subscribe to and buy ad spots that keep the lights on and the printing press rolling.
Take this blog as my suggestion of ways to supplement your paid advertising with pitching content of newsworthy value to earn that free space or air-time.
Reporters and editors always look for great stories to tell. Emphasis on the word “great” so we typically have enough discretion to ignore a story pitch if it lacks news value on its face.
Additionally, coverage increases visibility that builds authority and credibility, positioning you as an expert source in your lane. A well-told story from an efficiently delivered pitch creates loyalty and trust with both your current and prospective customers/stakeholders that translates into lasting relationships
Read on for tips that will help your organization thrive from news coverage.