Redundancy in Marketing

re·dun·dan·cy(/rəˈdəndənsē/) noun – The inclusion of extra components which are not strictly necessary to functioning, in case of failure in other components: “a high degree of redundancy is built into the machinery installation”

The idiom “don’t put all of your eggs in one basket” is critical to the marketing of your brand when it comes to deciding which platforms to use to distribute your messaging.Read More