Steven StiefelSteven Stiefel
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Apr
29
A New Hope, Hopefully
  • Posted By : sstiefel/
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  • Under : Politics

Will April 29, 2020 go down as the day that we turned a corner? Or a temporary blip on a long timeline of misery?

As I write this, there is reason to feel some optimism after a couple of months of bleak headlines about death and economic collapse. Like those first rays of warm sunshine after a cold and wet winter, I crave a true, real springtime with the social component it brings.

A New Hope

There’s a drug called Remdesivir made by Gilead Sciences Inc. that has shown some effectiveness in treating the COVID-19 novel coronavirus. Gilead said Covid-19 patients taking its drug Remdesivir had a speedier recovery than patients taking placebo in a large U.S. government-funded study. The company didn’t release detailed data showing the magnitude of the benefit, saying federal researchers would do so later.

Remdesivir, by the way, is a nucleotide analog, specifically an adenosine analogue, which inserts into viral RNA chains, causing their premature termination. In 2015, the United States Army Medical Research Institute of Infectious Diseases (USAMRIID) announced preclinical results that Remdesivir had blocked the Ebola virus in Rhesus monkeys. The drug was rapidly pushed through clinical trials due to the West African Ebola virus epidemic of 2013–2016, eventually being used in people with the disease.

Dr. Anthony Fauci from the National Institute of Allergy and Infectious Diseases was so impressed by the study results that he touted the effectiveness of the drug.

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Jun
08
The Crisis Communication Plan Process
  • Posted By : sstiefel/
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  • Under : Crisis Communications

Crisis communications planning is all about anticipating the things that keep you awake in the middle of the night. Like the lifeboats on a cruise ship, it’s a tool you may hope you never have to use – but one that can salvage your organization in the toughest of situations.

An unexpected public relations crisis can strike even the best-managed businesses, large or small. These can be recalls of dangerous or contaminated products, a civil product liability lawsuit, or some other unforeseen disaster that may hurt sales, the bottom line, and/or reflect badly on a company’s image.

Your best bet in these instances is to defuse problems and resolve them favorably with an honest, vigorous damage control effort that converts the public into allies and paves the foundation for rebuilding the public perception of your brand. A Crisis Communications Plan lies at the core of such a public relations effort. Stiefel Creative can help you weather the storm.

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Steven Stiefel
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    • Some of my recent photography work
    • Persistence is key to the creative process
    • Hello again, world. I’ve missed you.
    • Autumn in the Mountains of North Alabama
    • Facebook’s Day of Reckoning is Coming
    • Fort Payne Postcards
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